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BEKO

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The client needed to establish a connection to Filipino households with its brand after becoming the No.1 appliance name in Europe.

With a strong social media presence, and the various digital efforts that the brand ran together with InnovationOne, Beko enjoyed an increase in product inquiries and customer engagement.

With Beko being the No.1 appliance name in Europe, the brand has a reputable reputation that not many of its counterparts can have, giving Beko the opportunity to further push this credibility towards the homes of countless Filipino families.

With a series of products ranging from refrigerators to washing machines, the brand was able to communicate what it can offer to Filipino homes through various marketing efforts both online & offline.

Improving the way of life of countless Filipino families is what Beko strives for. And from its ‘Eat Like A Pro’ program that propelled the brand as a household name in the Philippine market, Beko continues to be a brand that people can trust when it comes to uplifting the Filipino home.

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